Based in Melbourne Australia, for over 14 years the practice has crafted programmes for the the finest galleries, private clients and organisations around the world, notably Steven Klein & Madonna for Louis Vuitton, The Australian Ballet, Seven New York, Metaproject, Toni Maticevski, Wheels & Dollbaby and Materialbyproduct.
3 Deep's clients are discerning and appreciate emotional and intellectually driven design.
The practice believes in delivering memorable and considered experiences that are underpinned by a commitment to ideas, design and luxury.
But where luxury was once defined on the basis of material objects, the value placed on them and the social achievement gained through acquiring them,
3 Deep understand that the discerning consumer is now viewing luxury products and services as a means to an even larger personal pursuit, self–discovery, self-expression, and self-fulfillment.
Through the unique and highly personal experiences that luxuries help provide, they are no longer content with selecting from a standard roster of premium and super premium brands. They choose to explore new realms of luxury - all of which must be discovered and defined personally. All of which require a bespoke, personal and considered approach.
Their practice is accustomed to working at the vanguard of design practice and it is not uncommon for 3 Deep to redefine boundaries, advocate for change or champion a more sophisticated and intuitive approach.
With 3 Deep Design, I like how the practice has an array of applications with product design, poster design, photography, illustration etc.
The website is broken down into sections, starting with their practice as I've written above, their Art Direction, Exhibitions, Visual Identity etc. Their website involves and invites you into their designs, and processes.
Six Scents Series Three
Young Guns of Wine 2010- Festival Branding
